Dryrod

Dryrod - Safeguard Europe

Safeguard Europe - a UK-based company specialising in providing damp-proofing and waterproofing solutions for the construction industry - wanted a video to introduce Dryrod, the company's next generation treatment for rising damp.

It was important to highlight how easy the Dryrod system is to install - without the need for any specialist equipment - and how effective it is in delivering the correct dose of the active ingredient to the wall every time, permanently eradicating rising damp.

Safeguard has an expanding global marketplace for its leading product range and the video had to deliver as a marketing tool and instructional video for partners in the trade.

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