Safeguard Europe - a UK-based company specialising in providing damp-proofing and waterproofing solutions for the construction industry - were keen to reach out to an expanding global marketplace and contacted Tigershark about creating a clear and professional-looking video which could be used both as a marketing tool and instructional video for partners in the trade.
Safeguard wanted to fully explain the benefits and features of the company’s revolutionary Dryzone damp proofing treatment system and do so in 10 languages: English, Flemish, French, Danish, Hungarian, Spanish, German, Portuguese, Czech, Slovakian.
The end-result, which has been a hit on YouTube with more than 20,000 viewings, is a very clear explanation of the diagnosis and cure of rising damp.
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Use latest technology to explain complex product features
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 Tigershark had to build various 3D models using Hollywood-style CGI technology in order to demonstrate how rising damp can affect the walls of a building, with water rising up through the walls.
The animation shows how damp rises up through the bricks and mortar by capillary action and evaporates internally causing decorative spoiling, crumbling plaster and timber decay. Using computer generated graphics means that the story can quickly move on to explain how the Dryzone cream can be safely and easily applied to the walls to tackle the problem.
Zooming in, the video illustrates how the Dryzone formula uses the moisture in a damp wall to aid its distribution and explains how it is slow curing to maximise diffusion through the mortar course. The graphics give a clear impression of how the product’s patented compound lines the pores with mortar and, once cured, repels moisture creating a dry zone which acts as an effective barrier to damp.
And Safeguard have been delighted with the final video. Hudson Lambert, Sales Director at Safeguard Europe, said: “Multi-lingual DVDs can present considerable technical difficulties, but Tigershark were able to arrange for professional voiceovers in several languages and synchronise them with the animation they had made for us.
“Stewart Campbell was a pleasure to work with and had a clear understanding of the project brief - we were very pleased with the final result and will use Tigershark again in the future.”
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More about Dryzone damp proofing cream
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 Dryzone damp proofing cream is a ground-breaking and effective solution to the problem of rising damp. The patented high-strength formulation offers excellent protection against rising damp and ensures superior penetration into bricks, masonry and mortar.
Dryzone is three times faster to install than traditional chemical injection systems minimising inconvenience and disruption to the householder and because it is solvent free, non-caustic and non-flammable it is also safer to use.
Many houses suffer from dampness in one form or another. Condensation, rain penetration and leaking water pipes are very common and should not be confused with rising damp. A proper diagnosis to determine the source of the dampness must be carried out before the correct remedial action can be taken.
Rising damp occurs when groundwater enters the structure of a building, rises up through the walls and evaporates internally causing decorative spoiling, crumbling plaster and timber decay. If there is a high level of moisture in the surrounding ground and no dampproof course is present or has been bridged through bad practice, groundwater will rise into a building by capillary action through the pours in the brickwork or masonry.
Research has shown that the mortar beds are the main pathways through which the water travels, effectively acting as a wick withing the wall structure. As the moisture evaporates internally, soluble salts are left behind and over time these crystalise to form a visible salt band to the maximum height the moisture rises. Even if a damp proof course is then installed, this salt concentration will continue to absorb moisture from the surrounding environment and cause the wall to remain damp.
The Dryzone system comprises of two essential elements. The patented Dryzone damp proofing cream which forms a barrier to rising moisture from the ground and a salt-resistant plastering system which isolates salt contamination which has built up within the wall structure preventing damage to paintwork and decor.
Once the affected area has been correctly diagnosed, damaged decorations and floor coverings should be taken down, timber skirtings and architraves lifted and all plasterwork removed to a minimum height of one metre above floor level or at least half a metre above the highest evidence of dampness, whichever is the greater. Any debris which causes bridging of the damp proof course must also be removed. Twelve millimetre diameter holes are then drilled through a level mortar bed, at least 150mm above the external ground level. The depth and positioning of these holes will be determined by the type of wall structure, though in general they should be no more than 120 mm apart. Almost all wall types can be drilled from one side in a single operation.
 Dryzone damp proofing cream is shipped in easy-to-handle foil cartridges and once placed within the applicator gun, a sharp blade should be used to remove the end of the packaging and the applicator cap securely re-attached ready for use.
The delivery tube should be inserted the full depth into the pre-drilled hole and the trigger of the gun gently squeezed, back-filling each hole to within one centimetre of the surface. Externally drilled holes should either be plugged or pointed over after application. The high-strength Dryzone formula has been specifically designed to use the moisture in a damp wall to aid its distribution and is slow curing to maximise diffusion through the mortar course. The patented compound lines the pores with mortar and once cured repels moisture creating a dry zone which acts as an effective barrier to damp.
The unique formula contains over 60% active ingredient and is scientifically proven to offer long term protection against rising damp.
Once the new Dry Zone damp proof course is in place, the wall will need to be re-plastered. Two coats of sand-cement render incorporating Renderguard Gold should be applied. This specially designed plasterwork prevents the passage of hydroscopic salts from the underlying masonry. A layer of finishing plaster is then applied to give a smooth surface for decorative purposes. All work should be cut short of the finished floor level to prevent the transfer of moisture and any damp timber should be physically isolated from the masonry with a damp proof membrane. Once the new internal plasterwork has dried out a one-year temporary decorative finish can be applied and all timber skirting and architraves re-fitted.
Oldroid XP plaster membrane offers an alternative plastering method. It can be fitted over the existing plasterwork and a new lightweight plaster applied. This method provides a durable barrier against salt contamination and offers the benefit of allowing a lightweight or lime-based plaster system to be used.
The Dryzone System is the result of over 10 years research and development and has been proven to outperform competing products.
Dryzone's unique formula has been extensively tested on a wide range of mortars of differing porosity and alkalinity giving assurance that it will work on buildings of any age.
Guarantees are available when Dryzone is installed by an experienced contractor.
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Production Features
• Easily explains complex features and benefits
• Creates a wow factor with ground-breaking visual effects to boost engagement and customer understanding
• Benefits from low cost distribution via DVD, web and public display
• Reaches out to a global audience, in multiple languages
• Brought the Dryzone product team's ideas to life
Production Elements
• 3D Animation
• Motion graphics
• Professional voice overs
• Colour/Gamma correction
• Encoding for web and DVD
Distribution:
B2B and B2C distribution by DVD, online and public display at trade shows and point of sale.
Safeguard Details
Dryzone website: www.dryzone.eu
Contact:-
Safeguard Europe Ltd.
Redkiln Close,
Horsham,
West Sussex.
United Kingdom.
RH13 5QL
Phone: 01403 210204
E-mail: info@safeguardeurope.com
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