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Video production which packs a punch 
Capital Credit Union, one of the three largest credit unions in Scotland, wanted a high quality video to explain the services that it provides to new customers.

The video had to be short and punchy to be suitable for upload to YouTube and viewing via the financial co-operative's website.

The CCU also wanted a video they'd be proud to display in reception at the credit union's two offices, as well as for distribution via sponsoring employers of the credit union's 15,000 members.

The package had to include lots of key information about the features and benefits of the organisation, show how friendly and approachable the staff are, and generally highlight the differences between a credit union and one of the high street banks.

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A funky twist and a fresh approach to financial services 
Tigershark put together a package using High Definition footage, motion graphics and some funky visual effects to create a memorable video which highlights the benefits of becoming a member of a credit union.

A second edit of the video was created to be shown when members of the Capital Credit Union team attended an awards ceremony in London.

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More about Capital Credit Union 
Stormdry tubCapital Credit Union is a financial co-operative owned and run by its members for its members. It has no external shareholders. It provides convenient methods of savings and access to affordable credit.

Capital is the third largest credit union in Scotland and the fifth largest in Britain today. Capital Credit Union has been in business now since 1989, with over 15,000 active members and in excess of £16m worth of assets. It has 27 employees based in two offices, one in Edinburgh and one in Bathgate, West Lothian and it is regulated by the Financial Services Authority.

Capital Credit Union provides savings accounts, from an Instant Access account to a Premium Accounts for those looking to save larger sums of money. It also provides highly competitive loans which will rival the High Street Banks. And both these products are covered by free life insurance policy.

In addition the CCU also provides current accounts, mortgages and insurance, which cover travel, car, home and family.

  • Affordable loans
  • Savings accounts
  • Mortgages
  • Free insurance on all accounts
  • Savings guaranteed up to £85,000
  • Budgeting/Financial Management service
  • Owned by the members, for the members - no shareholders to pay
  • Members lottery - win £2,000. 25p entry
The CCU provides financial services to anyone who lives or works in Edinburgh, the Lothians or the Borders. That is regardless of their age, employment or financial status. It also works very closely with "sponsoring employers". This is where the employer will offer CCU services as a benefit to their employees.

Saving with Capital is easy. You can save from as little as £1 per week or £5 per month and you can do that in various different ways. You can save by direct debit, or if you work for one of our sponsoring employers, directly from your salary. You can also make additional payments into your account at any time by cash, cheque, debit card or by bank transfer.

You also have instant access to your funds so if you do need your money you can do so via the CCU website or by just picking up the phone and giving them a call. All members receive free life insurance on their account and you can be sure your funds are safe. Your savings are protected up to the value of £85,000 via the Financial Services Compensation Scheme.

Capital also offers affordable loans - from £50 to £15,000 - and you're immediately eligible to apply for a loan on joining Capital Credit Union. With our loans there are no fees, no early repayment charges and you also have the ability to make additional payments at any time throughout the duration of the loan. You can also take comfort from the fact that Capital Credit Union constantly monitors the bank rates to ensure we remain competitive at all times.

Additionally, the CCU provides a lottery and debt management services. The lottery has a top prize of £2,000 and there are other prizes of £500 and £100 respectively, which many would consider good value for 25p per week. Through its debt management services the CCU can help individuals manage their finances by assisting with budget setting and getting them back on track with their money.

Capital Credit Union is a fantastic alternative to the High Street banks and suitable for people from all walks of life.

Capital Credit Union website


Production Features

Memorable summary of features and benefits
 
Cutting edge visual effects to boost engagement and customer understanding
 
Low cost distribution via website, public display and sponsoring employers
 
• Multiple edits to suit target audiences

Production Elements


• High quality visuals

• Motion graphics

• Ear-catching audio

• Colour/Gamma correction

• Encoding for web

Distribution:

B2C distribution by online and public display in reception and awards ceremony. 

Capital Credit Union Details

Capital Credit Union website: http://www.capitalcreditunion.com/


Contact:-

Capital Credit Union
62 Hamilton Place
Edinburgh
EH3 5AZ

Phone: 0131 225 9901

E-mail: enquiries@capitalcreditunion.com 

 

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