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The Caledionian Brewery required a short video for the sales and marketing team to explain to trade customers and the general public the history that lies behind the brewery's world famous beers.
The ethos of the founding fathers was that technology could only do so much - it is the brewers and their consistent methods and authentic ingredients that allowed the brewery to turn out pint after pint of refreshing, natural beer.
Consequently, the video had to highlight the brewery's historic roots within the city of Edinburgh, as well as illustrate the dedication to the brewing craft that the staff continue to this very day within the red brick walls of the Slateford Road premises.
The latest HD slow motion cameras were used to create an emotive feel to the film.
Motion graphics and original music compliment the footage shot within the Caledonian Brewery itself and two of Edinburgh's most famous pubs
“Everyone at Caledonian was thrilled with the final product Tigershark created.
"Our high expectations were surpassed by the professionalism and quality of what was delivered and our sales force has found that the new DVD gives a real authentic feel to their presentations and encompasses what our firm is all about. We will certainly be using Tigershark again for any future projects.” Cameron Mather – Sales Manager, Caledonian Brewing Company
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People are central to the success of the Caledonian Brewing Company
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 In the mid 19th Century, Edinburgh was a key centre of the Enlightenment filled with high achievers in politics, finance, science and industry. This was a city of ideas and achievement and breweries - 41 of them.
It was also home to George Lorimer, a man who appreciated the finer things in life like golf, and drinking. Lorimer inherited his father's estate in 1868 and founded the Caledonian Brewery the following year.
He knew that to get brilliant beer you had to get the right people and he brought in Robert Clark, one of Edinburgh's top brewers to help. Together Lorimer and Clark established a brewery that has outlasted all the other breweries in the city.
 The brewhouse was built on Slateford Road, within the so-called charmed circle of springs and wells of the city centre. These had been the reason for the huge growth in the brewing sector. The Caledonian Brewery's red brick building was as distinctive as its beers.
The team at the Caledonian took their work seriously and set out to make refreshing beers from authentic ingredients. They knew everything there was to know about malt and mashing, hops and heat, finings and fermenting. No matter what technology did to make brewing more efficient it would always be people who would make the difference.
Today the Caledonian Brewery operates in the same time-honoured traditions of craftsmanship and attention to detail. Our beers are made by people who care as much as their predecessors did over 140 years ago.
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How to make high quality, refreshing beers from authentic ingredients
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 Your pint starts life with the milling of the grain. The malt is grist, which is crushed in the mill and mixed with water at a carefully selected temperature.
Only natural ingredients are used. A firm hand is needed as the malted barley and grain are fed into the tuns.
The operator may need to use a rubber mallet to bang the sides of the tube to ensure it doesn't bridge, because if it bridges, the mash will be the wrong consistency and will be ruined.
Steam won't scorch the grains but it heats them to the point where their enzymes turn to sugars.
It lies for an hour and then the Spar John turns through the mash at 72 C. We open the valves and draw the water out.
The water and malt sugars are called wort. What the expert brewer is looking for is a lovely clear wort. If the wort's not clear going into the copper, there's usually a problem with the mash - perhaps getting grain coming through the mash and into the copper.
 The great coppers used in the Caledonian Brewery are Victorian in design. To measure how much wort is in each copper, the brewers use even older technology - an individual dipstick for each copper. That's the only way to be sure exactly how much wort is in each one. Time is crucial. Too much of a hurry here will cause problems. If the wort is boiled too early, it will pick up colour.
The hops are kept in the same storeroom used the day the brewery opened. It is naturally cool and dry thanks to Victorian ventilators.
The correct mixture of hops is carefully weighed out.
Many large breweries never touch hops now, it's all concentrates. But the Caledonian Brewers still like to get the proper flavour provided by real hops. It's very like making a cup of loose leaf tea. It always tastes better.
 The hops are added to the wort and given a thorough stir - starting the transformation of the wort into something more bitter.
After an hour, samples are taken to check the clarity of the wort with the copper finings added to it.
Having left the coppers, some more delicate hops are added in the hop back to give a refreshing taste. The hops in the hop back only go in for a very short time to give a specific flavour.
Once in the fermenting vessels, yeast is added to the cooled wort. It is at this point that beer is said to be declared.
 Just a few more days to go now. The yeast will start eating all the lovely sugar that's in the wort, producing CO2 as a by-product and producing alcohol. Once the yeast starts fermenting the sugar the gravity will start dropping.
The beer is then monitored carefully to make sure the gravity is not dropping too fast. The brewers want it to drop at a steady rate and leave a film of yeast on top of the beer, preventing air contact with the beer, which would cause the beer to go off.
Water, grain, hops, yeast and heat and a century and a half of experience all go towards making that distinctive, refreshing, pint. |
Production Features• Bring the story of the people behind the brewery to life • Highlight the care taken to get the brewing process right each time • Provide a package to be shown throughout the UK and Europe by the Caledonian Brewery sales teams
• Create something which plays well to an audience online, at trade shows and on public display
Production Elements
• HD cameras and full lighting set-up
• Motion graphics
• Professional voice over
• Original music compositions
• Colour/Gamma correction
• Encoding for web and DVD
Distribution:
B2B and B2C distribution by DVD, online and public display at trade shows and point of sale.
Client Details
The Caledonian Brewing Company
42 Slateford Road
Edinburgh
EH11 1PH
Tel (+44) (0)131 337 1286
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